Agenda
Tuesday, April 14
10:00 AM - 02:30 PM
Mini Tournament
A long-standing tradition of our charity golf tournament, the Mini Tournament is a relaxed, smaller-scale golf outing that serves as the unofficial kick-off of the event. Additional registration is required to participate. Email Niall Armstrong at Niall.Armstrong@alliant.com to sign up.
Golf Attire
12:00 PM - 05:30 PM
Early Registration
Check in with our ‘Good Good’ team to receive your event credentials and gifting. We can’t wait to welcome you!
05:30 PM - 08:00 PM
VIP Sponsor Dinner
Private sponsor dinner with Jack's Executive Leadership Team, reserved for Legend, Hall of Fame, and MVP sponsors only.
Business Casual
Wednesday, April 15
07:00 AM - 03:00 PM
Registration
Check in with our ‘Good Good’ team to receive your event credentials and gifting. We can’t wait to welcome you!
If you arrive before your room is ready, you can leave your bag at the hotel lobby before heading to the Conference Center, located directly across the street. Check-in at the Grand Hyatt Indian Wells is at 4 PM. Early check-in can be requested, but is not guaranteed.
07:30 AM - 09:00 AM
Breakfast
At Jack in the Box, we serve breakfast all day. At Jack’s Good Good Summit, we're serving breakfast from 7:30-9:00 am.
We know, we know, we were also hoping for a mid-afternoon Breakfast Jack.
09:00 AM - 01:00 PM
Franchisee Munchie Meetings
Bite-sized breakout sessions for franchisees and restaurant leaders, hosted by Jack in the Box subject matter experts. Sessions will dive deeper into our strategic pillars in a small group setting that fosters open dialogue.
Business Casual
- Building Brand Loyalty for Our Next 75 YearsDesert Vista A/B
- Run Better Shifts, Win More GuestsDesert Vista D/E
- Jack’s Way: Winning at Digital to Drive Growth & Transform Guest ExperienceIndian Wells Pinon
- Designing for Growth: Mini-Refreshes, C.R.A.V.E.D. Reimages & New RestaurantsIndian Wells Nopales
Munchie Meetings are for employees, franchisees, and restaurant leaders only. Vendors are encouraged to visit Registration and meet with their JIB employee counterparts during this time.
Munchie Meeting attendees will be assigned to a Munchie Meeting rotation group via the sticker on the back of your badge.
SCROLL DOWN TO VIEW THE ROTATION SCHEDULE.
01:00 PM - 02:30 PM
Welcome Lunch
Connect with your peers as we officially kick-off the event together, with great food and even better company.
Business Casual
02:30 PM - 06:00 PM
Executive Leadership Keynotes
Join the Jack in the Box Executive Leadership Team for an inside look at the strategy shaping our brand today – and the bold moves that will drive our next 75 years of success. Plus, hear from our guest keynote speaker, Mark King, Chairman of Jack in the Box Inc. Board and former CEO of Taco Bell.
Business Casual
07:00 PM - 10:00 PM
Jack’s Birthday Bash
We’re turning 75 – and throwing Jack a party worthy of the milestone! Celebrate with us at our birthday bash full of Jack-inspired food, drinks, and plenty of ‘Good Good’ fun.
Summer Casual
Thursday, April 16
06:30 AM - 08:00 AM
Golfers Breakfast & Warm-Up
Breakfast & driving range opens at 6:30 AM for pre-round warm-ups prior to our 8:00 AM shotgun start.
Golf Attire
The Indian Wells Golf Resort is a short walk from the Grand Hyatt Indian Wells. Cart service is also available in the front lobby.
08:00 AM - 01:30 PM
Jack's Charity Golf Tournament
Hit the links with Team Jack at Indian Wells Golf Resort as we take on both the Celebrity and Players Courses. It’s sure to be a day of great (yet beginner friendly!) golf and temps hotter than Jack’s Spicy Chicken Sandwich.
Need rental clubs? Complete the Golf Resort’s Rental Club Registration, and your clubs will be ready in your cart for our tournament.
Golf Attire
For those who opted for the spa package: Spa services will be scheduled on April 14-16 based on preference and availability.
01:30 PM - 03:00 PM
Lunch
Grab a bite to eat with event attendees immediately following the golf round.
Golf or Casual
06:00 PM - 09:30 PM
The 'Good Good' Gala
It's not just kings and queens who get a Diamond Jubilee: Jack’s having one too! Join us for a sparkling evening in support of the Jack in the Box Foundation and our communities.
Cocktail Attire
Theme: Diamonds in the Desert
Munchie Meetings Rotation Schedule
Wednesday, April 15 from 9am - 1pmCheck the back of your name badge for your rotation assignment.
Building Brand Loyalty for Our Next 75 Years
In this Munchie Meeting, the Jack Marketing team will take you on a journey to better understand who our customers are and how we’re building our brand and menu for them. We’ll dive into their needs and explore how we develop plans and menu innovation to effectively reach them, while staying rooted in what they crave from fast food brands. Celebrating 75 years of Jack is a momentous milestone, and we are excited to take the brand into its next 75 years!
Run Better Shifts, Win More Guests
In this Munchie Meeting, the Jack Operations team will highlight how Jack’s Way isn’t a slogan — it’s how great restaurants operate. Learn about the five shift & culture leadership behaviors that set the top-performing operators apart and learn how disciplined execution drives guest satisfaction, increased traffic, and stronger margins.
Jack’s Way: Winning at Digital to Drive Growth & Transform Guest Experience
In this Munchie Meeting, Jack’s Digital and Technology teams will highlight the power of loyalty, marketing, and technology to drive sales and transform the guest experience across 1st party, 3rd party, and in store. They will review performance and key strategies to help drive sales, balance profitability, and ignite future growth at Jack.
Designing for Growth: Mini-Refreshes, C.R.A.V.E.D. Reimages & New Restaurants
In this Munchie Meeting, the Jack Restaurant Development team will discuss the Mini-Refresh Repaint program, including our early wins. We will provide an update on the C.R.A.V.E.D. Reimage program, including recently announced extensions, and share how MK-12 kitchen research by a third party is paving the way for faster, smarter, and more cost‑effective builds. These updates showcase how we’re evolving our restaurants with intention, efficiency, and operators in mind. We’re excited to share with you how we are designing the next generation of Jack restaurants.
If you do not have one of these stickers on your badge, your ticket does not include the Munchie Meetings. Enjoy the free time!
For questions about Jack's Good Good Summit, please contact the Jack in the Box Foundation at
jibfoundation@jackinthebox.com